Automotive whitepaper:

Proto Labs, Ltd., Halesfield 8, Telford, Shropshire, TF7 4QN UK | +44 (0) 1952 683047
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Overcoming the hurdles of the innovation race

The automotive industry is going through a period of unprecedented change. Businesses must disrupt themselves or face unforgiving competition from new players.

While the internal combustion engine has had more than a century to evolve, the electric vehicle has to offer an alternative that is just as reliable and convenient in ten years or less. 

Customers are also far more demanding than ever. They want to buy a vehicle that is personalised for them, rather than be sold a mass-produced option.
Our whitepaper asks the difficult questions and examines what needs to be done to survive and prosper in the future. It is based on research among 300 senior executives in the European automotive industry and a follow up webinar which polled more than 100 participants for their opinions. 

For an interesting and challenging read download it here.