The innovation race

Europe’s car-makers might have led the global industry for generations, but now they are asking themselves some difficult questions: how can we hold on to our position in the face of new competition? And how do we secure tomorrow’s opportunities?

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“People are saying that the industry will change more in the next five years than it has in the last 50. It will probably be even bigger than that.”

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The market is changing fast
52% expect a new player to disrupt the market with a revolutionary vehicle.